How SRM Uses bee connect to Build Stronger Customer Relationships

Since 1973, SRM Mikroelektronik has been a trusted EMS provider based in Berlin, with its own in-house development department. Known for handling cost-sensitive, quality-critical, and time-sensitive projects, the company is firmly rooted in the European electronics manufacturing landscape.

But even a long-established company like SRM faces today’s digital challenge: how to modernize customer workflows without compromising on service quality or personal relationships.

By implementing bee connect, SRM found a solution that does both — digitizing customer interactions while making them more structured, transparent and even more personal than before.

A Customer Portal That Builds Trust from the First Click

“We didn’t want just another tool — we needed a solution that truly matched our standards: efficient, secure, and customer-focused.” – SRM Mikroelektronik

SRM chose bee connect, a customer portal built specifically for EMS companies. It integrates seamlessly into the company’s website and became the new digital entry point for all project communication.

From day one, both new and existing customers were able to submit inquiries directly through the portal. Key production data — such as BOMs, Gerber files, and CPLs — can be uploaded in a guided workflow, automatically structured and stored with full version control.

The result? A professional, consistent first impression — and a well-organized foundation for every project that follows.

Digital Doesn’t Mean Impersonal

One of SRM’s key goals was to enhance communication without sacrificing personal connection. That’s why bee connect was a great fit: it’s not a chatbot or ticketing system, but a central platform for direct interaction between teams.

Thanks to its integrated messaging and transparent history of approvals, feedback and changes, the communication process became much more efficient — while staying human.

“Our customers really value the fact that every step is documented in one place. That’s not just helpful during the project — it’s also a big plus during audits or certifications.” – SRM Mikroelektronik

Lowering the Barrier for New Customers

Another major benefit for SRM: bee connect has made it easier for new customers to get started. The portal makes project inquiries simple, structured and intuitive — no email ping-pong, no unclear file formats.

For a new contact, that creates a sense of professionalism and clarity from the very first step. Trust builds faster — and so does the likelihood of a successful business relationship. That’s a clear advantage, especially in today’s competitive EMS market.

Secure Data Handling, Compliant by Design

As a German EMS provider, SRM takes data security seriously. With bee connect, all project files and communication are stored securely on servers in Germany and transmitted using end-to-end encryption. Everything is fully compliant with GDPR and European data protection laws. 

This level of data handling builds confidence — for both SRM and their customers.

Evolving Together with the Industry

SRM also highlights the close working relationship with the bee produced team. Real-life feedback from the shop floor and customer service flows directly into platform development. This collaborative process ensures bee connect continues to grow — shaped by the real needs of EMS companies.

 bee connect isn’t a rigid system. It evolves in sync with the demands of modern electronics manufacturing.

Conclusion: Structured, Digital, Personal — All in One

With bee connect, SRM Mikroelektronik has taken a strategic step toward the future of customer collaboration. The platform improves structure, reduces manual effort and ensures data security — all while preserving the personal connection that sets SRM apart.

The collaboration began through the #ProudlyEngineeredInEurope initiative — a fitting origin story for a partnership built on shared values in quality, security and European innovation.

“bee connect is more than a tool — it has become a key part of how we work with our customers."

– Dominik Schmidt, Managing Director of SRM Mikroelektronik GmbH

Curious how bee connect could help your EMS company streamline customer collaboration?

Book a demo — we’ll show you how the AI-supported customer portal works in action.